https://www.samnicholas.com/about daily 0.75 2026-02-22 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1613622543914-FHF1OT2ZG8OU4NZ71UML/Photo_Adj2_sm.jpg About Me - I turn complex systems into intuitive product experiences. I've worked in design for 15+ years, across some of Canada's most recognizable brands. I lean on user feedback and analytics to shape work that meets user and business needs. Great design, to me, is only successful if it's accessible and intuitive for everyone it's meant to serve. Today I work at the intersection of design systems, cross-functional alignment, and vision-setting. I bring a clarity-first mindset to complex systems, helping teams not just make great products, but build the foundations to keep making them. https://www.samnicholas.com/home daily 1.0 2026-03-01 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/5524e32f-8ee4-4f7c-b08a-a7d743c1854f/Headshot https://www.samnicholas.com/bookclub-app daily 0.75 2021-05-16 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618079025056-IICFJFUMQ8IWD5YMPVQ0/Persona-Organizer.png Bookclub App https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618079049264-5RAOA7XNCHIIGNDSAEV1/Persona-Member.png Bookclub App https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618079062632-FATLGLPAKPBKLN7M8PNO/Persona-Searcher.png Bookclub App https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618079003793-FUG1XEC59D4UVA8U8OM0/Bookround-IA.png Bookclub App https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618092146994-KDHV2M4PD649UE4438Y8/Wires-16x9.png Bookclub App https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618092011881-BDY0Y7CYJO7N12GB3U2S/StyleGuide-NoTitle.png Bookclub App https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618089718756-BG9V8ZRIP78HUJ385JJC/ShareClub-Crop-LG.gif Bookclub App - People want to join a book club with someone they already know. To meet this need, I created a way to share a book club with a friend without needing to be logged in. If you do have an account, when you search for a book club the app will show you if any of your friends are members. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618080498575-557BW7MSEXFB9BR0NB82/MOCKUP_Phones.png Bookclub App - Eager to see it in action? The high fidelity prototype is built in Figma. https://www.samnicholas.com/indigo-mobile-website daily 0.75 2021-05-17 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/958d2d59-53da-4a4c-a7dc-af94def4dcb3/L1Page_Static.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/88fccffd-7ba9-4b7a-9ac1-2aee0d43e788/IMG_20160318_123526866.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/4b0d5bde-9b42-4adf-9bd9-e4abb6740c97/IMG_20160329_163051265.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/5ec4d79f-0698-4c05-808a-8c9f356c2731/L1Page-List.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/7edd4e09-b4ef-4e63-8108-36c09695af41/IMG_20160405_162828698.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/4a7e8088-8247-4efb-819d-8bae93f0edd9/Search.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/f1893e7b-5374-43a4-8351-30eeb81b7cba/ProductPage_Static.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/48527401-49ec-465e-8a75-2b13a71edea2/IMG_20160405_162849089_HDR.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/ca268401-0e77-4ba7-8734-e3fe993858dc/Cart_Static.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/3f99d387-847d-4e8a-b613-3d2482653f8d/StoreLocator.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1617683933992-40H3RCQ2Z06UIV31148A/Homepage_Before.jpg Indigo Mobile Website Homepage before https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1617683977348-NWTNS48PMWWYRKBP5MVB/Product_Before.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1617684969167-8RYH417KNQS0LXBQCZ39/IMG_20160404_143958944.jpg Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1617927068128-12M3KVY9ESPDCLA78IK3/Indigo+Preview+Mode+-+InVision.gif Indigo Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1617940769675-DOKNMA83THJQWGWRL54O/Indigo+Preview+Mode+-+Menu.gif Indigo Mobile Website https://www.samnicholas.com/bmo-kids-holiday-website daily 0.75 2021-05-19 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621187879626-3KE13MCOUQX7YRFD98SW/BMO+Virtual+Family+Holiday+Party+-+short.gif BMO: Kids Holiday Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621218173133-NO37VTB33MOQNQW4CW2V/BMO+Kids+IA.jpg BMO: Kids Holiday Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621287677727-48HOH0QXLGGNNR6ZZI5V/Wireframes.png BMO: Kids Holiday Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621219607702-YUDMNMVKDY6PRAPHQCAS/Snacks.jpg BMO: Kids Holiday Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621219635280-3Q3EEN593PD089EEQPJA/WordLadder.jpg BMO: Kids Holiday Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621219672627-8TECKW5YAHTWDNRTJUL5/MabLibs-Form.jpg BMO: Kids Holiday Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621219743381-Y88MPJYD8SYA7DITF3GK/ISpy-1.jpg BMO: Kids Holiday Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621218768075-0ACTYW5NIFWKVOYFEN7V/Activities+copy.jpg BMO: Kids Holiday Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621219701560-BFKG3G0UPJTHGVH655O2/SpotDifferences.jpg BMO: Kids Holiday Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621219768737-QY8QLDNL7VNHYMXO1WXS/Entertainment.jpg BMO: Kids Holiday Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621219723623-JEJLJWAA4OY648J6LP5T/SnowBear.jpg BMO: Kids Holiday Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.samnicholas.com/24-days-of-tea daily 0.75 2021-05-16 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1617681738521-0OV33FISJ1AI59TLV65E/alice-pasqual-xdD-x2Y2SPI-unsplash.jpg 24 Days of Tea https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1617929345862-QHTOWU86IF3VGSKJ80LE/24+Days+of+Tea_LG.gif 24 Days of Tea https://www.samnicholas.com/bmo-equity-through-education daily 0.75 2021-05-16 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618685647692-RSFU3HHT418CHYEY0FGC/19-1066+-+D20_ETE+2019-ExternalWebsiteAd-Pre-716x442_Ev1.jpg BMO Equity Through Education https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618686562762-HNU3H4WTLGIDKP7GBT4G/19-1066+-+D09-D10_ETE+2019_Social_Ev1-4.jpg BMO Equity Through Education https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618686609767-OBCFABXXCGA3L10VYZCX/19-1066+-+ETE+2019-Readerboard_EFv1.jpg BMO Equity Through Education https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618686671054-P3OL82XSWD3NRC9KDYFA/19-1066+-+D20_ETE+2019-ExternalWebsiteAd-ThankYou-716x442_Ev1.jpg BMO Equity Through Education https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618686696234-VSJR0F7EZWSIKKH0JQ4M/ETE-2019_CheatSheet_Ev2.jpg BMO Equity Through Education https://www.samnicholas.com/bmo-sustainable-finance daily 0.75 2021-05-16 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618687117529-9G6UYEOW51J6P1C0NDBT/19-2205+Sustainability_Adapt-Mock_V2+2.jpg BMO Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618687634606-PBI8WKTDMWXVKFHNYYUZ/SusFin-Wave3_Crop.png BMO Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618687654541-R9WUP7JKF034HDMV4JQK/19-2205+Sustainability_Adapt-Mock-Wave2_Ev1.jpg BMO Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618687688897-VHR1VIJKDN7397IK8JF0/Magazine_SusFin.jpg BMO Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618687511754-OLI0KRVZ6VJQ85JF4NF4/SusFin-Wave4_Crop+copy.png BMO Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618687719926-YTTLWBMOX6UMTHBJ7YBO/19-2205+Sustainability_Banner_1077x200_Ev2.jpg BMO Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1618687998500-DRW9FSD950FR0MUN7NL2/Screen+Shot+2020-10-05+at+9.15.36+PM.png BMO Sustainable Finance https://www.samnicholas.com/graphic-design daily 0.75 2021-05-14 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1602026331439-WL6FNBK2AGMFJRISM1SL/BMO-MB_T1_E.png Portfolio https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601949803271-DVFQ6BGPO88NWWDGP1W4/images.png Portfolio https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1602026114777-ST9EHAFWE32F1OHL75CT/Indigo_logo.png Portfolio https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601949834826-HXA00GQLNFVDIRW27Y2L/TO2015_BRD_TO2015PanAm_VerticalK.png Portfolio https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601949850908-B6CK0MEUZHO84U18MZTD/TO2015_BRD_TO2015ParapanAm_VerticalK.png Portfolio https://www.samnicholas.com/graphic-design/bmo-sfw monthly 0.5 2021-05-14 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601938139493-KD9XVZUFTDJ2IQ9WN7U2/Screen+Shot+2020-02-10+at+2.25.42+PM.png Portfolio - BMO: Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601866932222-USA3LADSWOEQAUTZOZQ4/19-2205+Sustainability_Adapt-Mock-Wave2_Ev1.jpg Portfolio - BMO: Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601867172762-1N4QWYT6K9S6XU47L2BF/Magazine_SusFin.jpg Portfolio - BMO: Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601867274404-YJL4WUU2DNZ331TKKIH8/Screen+Shot+2020-02-10+at+2.26.57+PM.png Portfolio - BMO: Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601867222642-3VWUK74VOR0H6DU2B0NG/19-2205+Sustainability_Banner_1077x200_Ev2.jpg Portfolio - BMO: Sustainable Finance https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601946950455-II0AQYL7CONLBT9D60C0/Screen+Shot+2020-10-05+at+9.15.36+PM.png Portfolio - BMO: Sustainable Finance https://www.samnicholas.com/graphic-design/trr-enviro monthly 0.5 2020-10-07 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601942799256-86J9KMXKTUCX7XR9E4XP/IMG_20191122_120738_Adj.jpg Portfolio - The Rec Room: Experiential Graphics https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601941260327-NBFUM2M7W89V4XW7ULKL/1086_REC_ExteriorBanners-MegaphoneDonuts_V1_SM.jpg Portfolio - The Rec Room: Experiential Graphics https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601941286862-BWJ0YX73VTWVP52MUF70/1086_REC_ExteriorBanners-TwirlingLightsGirl_V1_SM.jpg Portfolio - The Rec Room: Experiential Graphics https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601942874554-J2GLIV7OU43EXHUIKZZ7/POOL+TABLE_CALGARY_FINAL_Adj.jpg Portfolio - The Rec Room: Experiential Graphics https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601942920316-9HVAKQR23VUUDLDX5PDI/CE_0944_RECR-MasonvilleARRT-Duotone_v3.jpg Portfolio - The Rec Room: Experiential Graphics https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601945393340-NNDZ7XDJEQJI7BSHUDPJ/VictoryWall_Composite_Adj.jpg Portfolio - The Rec Room: Experiential Graphics https://www.samnicholas.com/graphic-design/indigo monthly 0.5 2020-10-07 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621024169608-97W6I4UWJH3LIR9IOH79/Indigo+Preview+Mode+-+Home.gif Portfolio - Indigo: Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621024239024-3T7AYI5H7Z499FEU3UTE/Indigo+Preview+Mode+-+Menu.gif Portfolio - Indigo: Mobile Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601935985247-QZJGY6QKJ3U4CD4WQZX7/L1Page_Static.jpg Portfolio - Indigo: Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601936012950-LBVN6XSW9T03L9FJ4W8W/ProductPage_Static.jpg Portfolio - Indigo: Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601936066519-8JK44U9XGBBNTW0R6IRO/Cart_Static.jpg Portfolio - Indigo: Mobile Website https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621024320468-XPWXNQQZQGICQNK9PB8N/L1Page-List.jpg Portfolio - Indigo: Mobile Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1621024345236-VXE0I5KQOA8WA17PFFPK/StoreLocator.jpg Portfolio - Indigo: Mobile Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.samnicholas.com/graphic-design/wgn monthly 0.5 2020-10-07 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601869326074-NJZGF5XW8EHHK9TTGXJR/WGN-Logo_Main_RGB_LG.png Portfolio - World Gaming Network: Rebrand https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601869344754-X4L2E2QX9EURA792RJH6/WGN_PortfolioImages3.jpg Portfolio - World Gaming Network: Rebrand https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601869404160-1OYFXUGFOZKKWIAROLAA/Wildpostings-Template-WGN.jpg Portfolio - World Gaming Network: Rebrand https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601869426910-6XITELAQXLB71A2LIYGV/WGN_PortfolioImages.jpg Portfolio - World Gaming Network: Rebrand https://www.samnicholas.com/graphic-design/bmo-ete monthly 0.5 2020-10-07 https://images.squarespace-cdn.com/content/v1/5f77b9aa69d94e7bf61b7f73/1601944977937-Q0DCSHPHEZCVSMNF7561/19-1066+-+D09-D10_ETE+2019_Social_Ev1-4.jpg Portfolio - 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