Hi, I'm Sam Nicholas

I untangle complex problems and bring the right people together to solve them.

I'm a smiley white woman with chin-length, wavy brown and grey hair.
I'm a smiley white woman with chin-length, wavy brown and grey hair.

About Me

Product strategist and UX leader specializing in customer identity, consent management and account experiences. For 5+ years I’ve led strategy for CBC/Radio-Canada’s accounts experiences and consent management platform, used by millions of Canadians across web and mobile. I partner with product, engineering, architecture and research to turn privacy regulation and platform complexity into simple experiences. 15+ years in design and product, including leading teams and working in regulated environments.

Complex Problem Solving

I spot gaps and work across teams and systems to close them. I dig in until the path forward is clear.

Cross-functional Leadership

I build connections across teams to move work forward. I bring the right people together and keep everyone focused on a shared outcome.

Stakeholder Alignment

I make sure people get the right information, in the right format, at the right time. I connect the people doing the work with the people setting direction.

Accessibility Champion

I build accessibility into products and processes from the start. That includes holding vendors to the same standards as in-house products, so inclusion doesn't stop where ownership does.

Case Studies

  • A low completion rate was limiting CBC's personalization strategy. I led the end-to-end UX strategy for CBC  to drive profile completion from 53% to 91%.

  • Audience-facing product teams had each built their own siloed solution for accounts data storage. I identified the gap, socialized it across teams and led a department-wide initiative to establish a unified standard.

  • CBC & Radio-Canada needed a privacy-first consent management framework compliant with Canadian data privacy regulations. I led the UX strategy and advocated for the user every step of the way. I collaborated with business stakeholders, our vendor and developers to deliver it across all CBC & Radio-Canada apps and websites.

  • CBC and Radio-Canada product teams were working in silos, duplicating research and re-solving the same problems. I built cross-organizational relationships and established a knowledge-sharing practice between both teams.